Launch The Green Gallery

at the Rijksmuseum passage

NEW MAGAZINE THE GREEN GALLERY COMES TO LIFE AT THE LAUNCH UNDER AMSTERDAM’S RIJKSMUSEUM GALLERY

Under the arches of Amsterdam’s world famous Rijksmuseum, The Green Gallery – a magazine celebrating both the beauty and perishableness of nature – was launched. In an enchanted, forest-like setting created by The Wunderkammer, the magazine’s content came to life, for one night only.

The famous passageway under the Rijksmuseum was turned into a Green Gallery itself, unlocking the magazine’s surreal online world for a brief moment in time. Its setting and artistic creations treated a wide variety of international journalists and contributors to the best use of flowers – just as the magazine does.

During an extraordinary pop-up dinner, in an estranged wood-like world, flowers and plants were shown as muses, ingredients and more.

Watch the extraordinary video below!

Client: The Green Gallery / Flower Council of Holland
Concept: The Gardeners & The Wunderkammer

Pictures: RVDA courtesy of The Green Gallery

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The Wunderkammer Times